The Ultimate Guide To Using Avada Builder To Add Call Buttons That Improve Engagement By Over 25% 

In an increasingly mobile-first world, website visitors expect fast, frictionless ways to connect with businesses. One of the most effective methods is the strategic placement of call buttons that allow users to instantly dial with a single tap. When implemented correctly using Avada Builder, these buttons can significantly improve engagement, boost conversions, and reduce drop-off rates across key pages.

TLDR: Call buttons built with Avada Builder can increase engagement by over 25% when placed strategically and optimized for mobile users. By leveraging Avada’s flexible design elements, dynamic layouts, and responsive controls, businesses can create highly visible, action-driven buttons that encourage direct contact. Proper positioning, compelling copy, and mobile optimization are critical to maximizing results. This guide walks through setup, design strategies, and best practices to turn simple call buttons into powerful conversion tools.

Why Call Buttons Drive Higher Engagement

Modern users prefer immediacy. Rather than filling out forms or waiting for email responses, many customers want to speak directly with someone. A well-designed call button eliminates friction by providing instant access.

Websites that implement clear, well-positioned call buttons often experience:

• Higher mobile engagement rates
• Increased inbound call volume
• Reduced bounce rates
• Shorter conversion paths
• Greater trust through accessibility

Because more than half of web traffic comes from mobile devices, click-to-call functionality is no longer optional for service-based businesses. Avada Builder makes the process intuitive and highly customizable.

Getting Started: Adding a Call Button in Avada Builder

Avada Builder offers multiple ways to add a call button depending on layout and placement preferences. The most common approach uses the Button Element combined with a tel: link.

Step 1: Insert the Button Element

1. Open the desired page in Avada Builder.
2. Click + Element in your chosen container or column.
3. Select Button.

Step 2: Configure the Link

In the Button settings panel, enter the phone number using the proper format:

tel:+1234567890

This ensures mobile devices automatically trigger the dial function.

Step 3: Customize the Appearance

Design adjustments are essential to ensure the button stands out. Customize:

• Button size and padding
• Font weight and typography
• Background and hover colors
• Border radius for modern styling
• Icons such as a phone symbol

Using Avada’s live visual editor, changes appear in real time, making optimization more intuitive.

Strategic Placement for Maximum Impact

A call button’s effectiveness depends heavily on placement. Simply adding one to the footer is rarely sufficient. High-performing websites strategically position buttons where user intent is strongest.

1. Above the Fold

Placing a prominently styled call button near the top of the homepage ensures immediate visibility. This works especially well for:

• Emergency services
• Medical practices
• Home repair businesses
• Consultation-based services

2. Sticky Header or Floating Button

Avada allows sticky headers and custom layouts. Incorporating a click-to-call button into a sticky header ensures it remains accessible as users scroll.

Alternatively, a floating button anchored to the bottom corner of the screen enhances mobile conversion rates significantly.

3. Service Pages

Intent increases on detailed service pages. Embed call buttons after persuasive sections such as:

• Testimonials
• Pricing tables
• Service descriptions
• FAQ sections

Design Principles That Improve Engagement by 25% or More

Simply adding a button is not enough. Design psychology plays a crucial role in driving interaction.

Use Contrasting Colors

Buttons must visually pop. Avada’s styling controls allow designers to:

• Choose high-contrast background colors
• Implement hover transitions
• Add subtle animations

A button that blends into the surrounding design will be ignored.

Write Action-Oriented Copy

Instead of generic text like Contact Us, engagement improves with more direct phrases:

• Call Now for a Free Quote
• Speak With an Expert Today
• Get Immediate Assistance
• Schedule Your Consultation Now

Optimize for Mobile First

Avada Builder allows separate design adjustments for desktop, tablet, and mobile. Mobile-specific optimization should include:

• Larger tap targets
• Simplified text
• Expanded padding
• Fixed bottom positioning

These adjustments significantly reduce tap errors and improve conversion rates.

Using Avada’s Global Elements for Consistency

Avada offers Global Elements, which allow changes to propagate across multiple pages automatically. Creating a Global call button ensures:

• Design consistency across the website
• Instant updates site-wide if phone numbers change
• Reduced maintenance time

This feature is especially valuable for larger websites with multiple landing pages.

Enhancing Call Buttons With Icons and Micro-Animations

Subtle enhancements can increase click-through rates without overwhelming the user experience.

Avada supports:

• Font icons (phone, headset, chat symbols)
• Animated hover effects
• Fade-in or slide-in transitions

For example, adding a small phone icon to the left of the text improves visual recognition and click rates.

Tracking Performance and Measuring the 25% Improvement

To confirm engagement growth, tracking is necessary. This can be done by:

• Monitoring click events via analytics tools
• Tracking mobile vs. desktop interactions
• Measuring call volume before and after implementation

When placed strategically and optimized for mobile use, businesses often see engagement improvements exceeding 25%, particularly on high-intent landing pages.

A/B Testing for Continuous Growth

Avada Builder makes it easy to duplicate pages or sections for A/B testing. Variables to test include:

• Button color variations
• Copy adjustments
• Sticky vs. static placement
• Icon inclusion
• Button size differences

Small design changes can yield significant increases in click-through rates. Continuous testing ensures engagement remains high.

Common Mistakes to Avoid

• Using small, hard-to-tap buttons
• Failing to optimize for mobile
• Burying the button below long content blocks
• Using unclear or passive wording
• Not tracking performance metrics

Avoiding these mistakes ensures maximum impact from call buttons.

Advanced Tips for Power Users

Experienced users can take their implementation further by:

• Using conditional display rules for mobile-only buttons
• Implementing dynamic phone numbers for different campaigns
• Integrating schema markup to enhance search visibility
• Embedding call buttons inside popups triggered by scroll behavior

Each of these tactics further increases visibility and accessibility.

Conclusion

Call buttons are one of the simplest yet most powerful engagement tools available to modern websites. When built and optimized properly using Avada Builder, they create immediate, frictionless connections between businesses and potential customers. Strategic placement, visually compelling design, mobile-first optimization, and continuous testing can lead to measurable engagement improvements exceeding 25%.

By leveraging Avada’s design flexibility and responsive capabilities, businesses can transform ordinary pages into high-converting contact hubs that drive real-world conversations and revenue growth.

Frequently Asked Questions (FAQ)

1. How do you create a click-to-call button in Avada Builder?

Insert a Button Element and use the link format tel:+1234567890 in the URL field. Customize the design using Avada’s styling options.

2. Do call buttons work on desktop devices?

Yes, but they are most effective on mobile devices. On desktop, they typically prompt calling applications such as VoIP software.

3. Where should a call button be placed for best results?

Above the fold, in sticky headers, on service pages, and near conversion-focused sections such as testimonials or pricing tables.

4. Can Avada make the call button sticky?

Yes. Using sticky header options or custom positioning settings, a call button can remain visible as users scroll.

5. How can engagement improvements be measured?

Track click events, compare call volume before and after implementation, and use A/B testing to evaluate performance changes.

6. Is it possible to show call buttons only on mobile?

Yes. Avada allows device-specific visibility settings so buttons can be displayed exclusively on mobile screens if desired.

7. Why do call buttons improve engagement so significantly?

They reduce friction and shorten the path to contact, allowing users to immediately connect without filling out forms or navigating additional pages.