How Small Businesses Use AI Video to Save Over 20 Hours on Monthly Marketing 

Running a small business is a lot of work. You wear many hats—salesperson, marketer, customer service rep, and sometimes even janitor! With all that going on, who has time to spend hours creating marketing videos?

That’s where AI video tools come in. These smart helpers can save you more than 20 hours every month. And yes, you don’t have to be a tech wizard to use them!

So What Is AI Video Exactly?

Think of AI video tools as your new marketing assistant. A really fast one!

You give it some simple input—like a blog post, product info, or a few bullet points—and the tool magically turns it into a professional video. It can add voiceovers, animations, subtitles, and even suggest templates based on your brand.

All that without needing a camera, microphone, or editing skills.

Why Small Businesses Are Loving It

Big companies have entire teams for content creation. But small businesses? Not so much.

AI video levels the playing field. It helps you create content that looks like it had a big-budget crew behind it. But instead, it’s just you and your laptop—and it takes minutes, not days.

Here are some great reasons why small business owners are raving about AI video tools:

• Save time: Cut out hours of scripting, filming, and editing.
• Budget-friendly: No need to hire videographers or buy fancy equipment.
• Consistency: Stay on track with marketing by posting regularly.
• Professional look: Impress your audience with polished content.
• Easy to repurpose: Turn blogs, emails, or product descriptions into videos quickly.

Let’s Talk Time-Saving

Imagine this: You have to create a video for social media. Normally, that could take 4 hours. You write a script, film it, redo it five times, edit it, add graphics, and then re-edit once more. Yikes!

With AI? You paste your blog post or product tips into the tool, choose a style, and boom—you get a ready-to-share video in 5 to 10 minutes.

If you post 5 videos a week, that’s 20 videos a month. And instead of spending 80 hours doing them manually, you spend less than 5. That’s 75+ hours back to do what you love—like growing your business!

What Kind of Videos Can You Make?

You can actually do a lot with AI. Here are a few ideas:

• Product showcases: Show off your top-selling items with a cool voiceover and effects.
• How-to videos: Guide your audience step-by-step using visuals and on-screen text.
• Customer testimonials: Use written reviews and turn them into authentic video stories.
• Weekly tips: Share nuggets of wisdom in short, engaging clips.
• Event promotions: Hype up your next sale or event with animations and countdowns.

Real Life Example: Meet Lisa

Let’s take Lisa. She owns a small bakery called “Sweet Bliss.” Lisa used to spend 3-5 hours each week creating marketing videos. She filmed herself icing cupcakes, uploading and editing clips, and trying to time text boxes perfectly.

Then Lisa found an AI video platform. Now she simply writes a blog post with 5 decorating tips, uploads it to the video tool, and it generates a pro-level video with upbeat music, transitions, and captions—all in under 10 minutes.

She posts it on Instagram, Facebook, TikTok, and even embeds it into her email newsletter. Lisa now saves around 22 hours a month. That’s almost a full day she can now use for baking (or napping—let’s be real).

Top AI Video Tools to Try Out

Not all AI video tools are the same, but here are some friendly options to check out:

• Pictory: Turn articles or scripts into videos with text, images, and captions.
• Lumen5: Great for quick content with customizable branding styles.
• Animoto: Drag-and-drop editor with AI-created formats that make it fast and fun.
• InVideo: Loads of templates perfect for sales videos or announcements.
• Synthesia: Create videos with AI-generated avatars and voiceovers in different languages.

Most of these offer free plans or trials, so you can give them a go before committing.

Tips for Getting the Most Out of AI Video

Even though AI does a lot for you, here are a few ways to get the best results:

• Keep your message short and clear. Think headlines, not novels.
• Use high-energy music. It sets the mood!
• Always add captions. Over 80% of social media videos are watched on mute.
• Match your brand colors and fonts. Consistency builds trust.
• Use a call-to-action. Tell viewers what to do next—buy, follow, sign up!

A Little Creativity Goes a Long Way

AI video tools won’t replace your creative ideas—they’ll supercharge them. You’re still in the driver’s seat, but AI is the turbo booster that gets you there faster.

Want to share your origin story? Make it a heartfelt 60-second video with photos, AI narration, and emotional music. Boom—instant connection!

What Happens Once You Save 20+ Hours Monthly?

You stop feeling overwhelmed by content creation. You post more often, with less stress. You see more engagement—because video simply performs better online. (Social video gets 1200% more shares than text and images combined!)

But most importantly, you get to spend time running your business, not just marketing it.

Imagine what 20 extra hours could mean for you:

• Serving more customers
• Launching new products
• Improving your website
• Enjoying a weekend off!

Ready to Get Started?

Pick one AI video tool. Try it out with your next blog post or product launch. Don’t worry about being perfect—the goal is to get it done and keep things moving.

Once you see how fast and easy it is, you’ll wonder how you ever managed without it.

AI video creation is a game-changer for small businesses. It helps you do more, share better, and shine bigger—with less effort.

Here’s to saving time, growing your brand, and creating content that really connects!