5 of Best Free Social Media Monitoring Tools: The Best Ways to Keep in Touch With Your Social Media Audience 

Social media is not just about making posts, marketing your products, and running ads. If you want to use its full potential, you need to gather some information.

To expand your business, you need to have more insight into everything that happens on social media, and one of the things that will help you do that is market research.

And, of course, you need to know when people are gossiping about your brand and products on these platforms. With that information, you will improve your products, learn, and grow your business all at once.

Gathering this information is possible with monitoring tools, and we are here to show you some of the best free ones you can find in 2022.

So buckle up as here are the 5 Best Free Social Media Monitoring Tools.

1. Mention

The first tool on our list is Mention, a social media monitoring tool that will help you track all kinds of information online.

It allows you to track conversations you are interested in on blogs, social media networks, and the web.

By using Mention, you can easily see what the folks are saying about your products.

But, if you are a little bit more sneaky and what to know more, you can also track your competitors, employees, and keywords without any problem.

Besides letting you keep tabs on your audience, it will also let you engage with them.

You can also connect with your audience by simply creating a draft, scheduling it, and publishing it from any channel you want.

2. Tweetdeck

Tweetdeck is our second pick. This little gem of a tool is only for one social media platform, and that’s Twitter.

It is a simple solution to track all your notifications on this site. It has an interface to easily see all of the essential bits on one screen.

Tweetdeck provides you with four columns that it tracks: Home, notifications, messages, and trending.

And you can see everything at once so that you don’t miss a single thing. But, it lets you add more tabs and modify it however you want to.

It is an excellent tool for people with busy Twitter profiles that need more features than the standard user.

3. Socialmention

The third spot belongs to Socialmention. This little helper collects all the data from images, video content, related searches to blogs and even microblogs.

Even though it has a little bit of an outdated interface when you enter it, it still provides you with vital information.

And everything that this tool gathers about the keyword/brand that you typed in will be shown in one place, where you can quickly see what’s new and trending.

4. Hootsuite

Hootsuite is our 4th pick. It is a versatile platform that allows you to do many things from their dashboard.

One of the things you can do is schedule posts across all of your social media channels in a few mouse clicks. And you can see all of those posts in a calendar view without any hassle.

You can also see what your audience thinks about you. Watching all the trends, mentions of your brand name and conversations in the online world has never been easier.

It has an inbox with all your social networks in one place, so replying to DMS is a piece of cake.

Not to mention that it also has a social analytics dashboard that lets you see what content is performing the best and on which platform.

5. Google Alerts

Lastly, we have the one and only Google Alerts. It is always advisable to set up your Google Alerts to track what is being mentioned about your brand.

Besides keeping track of your brand image, you can enter specific phrases which are to be searched for in titles of posts and news.

When you do so, you can set up Google alerts to send you emails about anything that mentions that specific keyword.

Closing Thoughts

Social media is a big part of the internet, and running a social media account can be terrifying for any business. There are posts to publish, DMS to answer, comments to reply to, and on top of everything, the analytics.

That’s why tools like these above are necessary for every business, no matter how big or small they are!