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Sony is ‘strengthening’ PlayStation Now in order to reach 1 billion people

Sony is ‘strengthening’ PlayStation Now in order to reach 1 billion people 

This year, Sony plans to sell more than 14.8 million PS5 consoles.

Some are doubting if Sony will ever be able to innovate like it used to, and the company’s response is that it “will fill the world with emotion (or Kando) via the force of creativity and technology,” according to a corporate strategy meeting today.

Kenichiro Yoshida, the company’s CEO, Chairman, and President, spoke to investors about the company’s goals, including new streaming deals with Disney and Netflix, as well as PS5 shortages. The company’s current objective is to grow the community of people who are directly linked to Sony through devices or entertainment from 160 million to 1 billion people.

Sony PlayStation

There’s no big surprise when it comes to the in-demand console. Sony is selling every PS5 it can make, and despite semiconductor component shortages, it expects to sell more PS5s this year than the 14.8 million PS4s sold the year before.

Sony’s cloud gaming and subscription ambitions are something to keep an eye on. The business claimed it’s hoping to enhance engagement on PlayStation Network, which is its largest direct-to-consumer platform, thanks to an agreement with Jade Raymond’s new development studio Haven. 

The press statement claims it would do so “by improving the PlayStation Now cloud streaming gaming service, and Sony wants to continue investing in or working with external studios in addition to investing in its in-house studios to boost its software offering,” without going into detail.

Execs have hinted at ways to counter Xbox Game Pass, and it looks that we’ll be hearing more about it in the future. PS Now’s streaming revolution was just increased from 720p to 1080p, and it wouldn’t hurt to have additional updates (or even some exclusive content) in the works. Sony said it will invest 20 billion yen (about $184 million) to “increase development, personnel, and other expenditures at our in-house studios,” according to the release.

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