To Boost its Gaming Accessory Business, Hp is Buying HyperX
Keyboards, headphones, and other gaming accessories are manufactured by HyperX.
Since Voodoo, HP has not made a gaming-focused acquisition, but it’s obviously ready to branch out. The company has signed a $425 million contract to acquire Kingston-owned HyperX. The move boosts the PC division of HP preferably by giving it a wide range of gaming accessories, including keyboards, mouse, headsets, and microphones. This also provides HP with access to console gear.
HyperX sells gamers’ accessories, headphones, and keyboards. The new keyboard of the brand, the Alloy Origins 60, was sold for $100 this week. The 60% mechanical keyboard, which ditches the number pad and keys such as Enter, Page Up, Page Down, Home, and End, frees up desk space for mouse and provides configurable RGB lighting per key.
Notably, this would not involve the memory and storage businesses of HyperX. This will remain under the wing of Kingston. In the second quarter of 2021, HP expects the transaction to be completed.
Purchase falls in the midst of consolidation in the field of PC gaming. Corsair, for example, has been buying up businesses ranging from system builder Origin PC to gamepad veteran Scuf. If you purchase a headset alongside an Omen laptop, HP would clearly earn more, but this also holds a cap on gaming-focused rivals like Corsair. It can also offer HP advantage over heavy PCs like Dell and Lenovo with small or non-existent catalogs of gaming accessories.
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