3 Crucial Components of Creating a Highly Converting Sales Funnel: Attract Customers in Droves
In today’s fast-paced world, we rely on technology for nearly everything. And with the recent pandemic, it’s safe to say that screen time is at its highest for many people.
Digital marketing takes advantage of this reality, promoting business products and services to potential customers around the world.
By utilizing the internet, businesses ensure that their marketing efforts reach customers. They’re able to target people where they spend most of their time.
Digital Marketing and Sales Funnels
Digital marketing is an ever-changing, dynamic process. Customers cannot interact with a business through a billboard or print ad.
Digital marketing has the advantage here. It provides an avenue for two-way communication between a business and its prospective customers.
Successful digital marketing strategy generally involves a combination of various methods, such as:
- Search engine optimization
- Social media marketing
- Content marketing
- Paid ads
- Link building
A sales funnel, with all its stages, is like a map that you design for potential customers to follow. To put it simply, it’s the steps you take to find leads and turn those leads into customers. It allows you to cater to potential customers at every stage of the purchase process.
Three major stages within a sales funnel indicate different points of the customer journey:
Top of the Funnel (TOFU)
The top of the funnel is the first stage of interacting with your potential customers. You’re casting a wide net to entice the broadest audience. Not everyone who sees your ads will become a customer, but you’re creating brand awareness that will pay off in the long run.
Middle of the Funnel (MOFU)
By the time a visitor makes it to the middle of the funnel, you know they’re more interested in your product. They’re actively searching for a solution and found something compelling in your ad and website.
Bottom of the Funnel (BOFU)
The bottom of the funnel is the last benchmark to pass as a visitor becomes a customer. Your ad and website have gotten them this far, so now it’s crucial to close the sale. At this stage, being transparent with your pricing and what the customer gets will ensure they buy from you and not a competitor.
To get the most out of your online marketing, you must keep in mind the components that go into creating a high converting sales funnel.
The 3 Components of Creating a Highly Converting Sales Funnel
Component 1: Create Enticing Ads
To create enticing ads, you need to consider the visual elements as well as strong power words. Bright colors will grab attention, but you also need to stay true to your brand identity.
Using colors that also appear in your logo and on your website helps your message stay consistent. When people search for your site, they’ll remember your brand more than if you use different colors and fonts.
Utilizing exact keywords in your ad makes it more likely that your ideal audience will see it. A call to action helps potential customers know what they’ll get if they visit your site, so you’ll get a higher click-through rate.
Utilizing Automation Tools
Social media marketing gets the most eyes on your ads. Out of the best strategies to use for the top of the sales funnel (TOFU), automation tools can help reduce the amount of time spent gathering posts.
For example, automated Facebook posting is all about streamlining the administrative stuff. You can use automation tools to follow keywords and hashtags, then use this information to refresh your content. This frees you up to focus on serving up engaging content to your followers.
Component 2: Optimizing Your Website
Website speed can directly impact user experience. It can boost your SEO, all while pumping up your conversion rates. Website performance is a crucial component for individuals in the MOFU stages of the sales funnel.
Site speed will draw in traffic and keep site visitors engaged. Therefore, you’ll want to focus on improving website speed.
Most website visitors expect lightning-fast results and expect each page to load in under two seconds. Should it take longer, you risk the viewer moving on. It’s not always possible to guarantee loading times, but you’ll want to make efforts to accommodate these potential customers.
A few basics to improving site speed could be:
- Optimize images
- Minimize redirects
- Enable lazy loading
- Enable compression
WordPress is a major CMS that has tools to help speed up your website. Their free speed test tells you how fast your site is and gives tips to optimize it.
Along with loading speed, you should consider ease of navigation. For example, dropdown menus look neat on a desktop web browser but are cumbersome for mobile. A viewer might click your dropdown menu only to find that he is unable to access all the options on a phone or tablet screen.
Limiting your page options and giving them descriptive titles ensures users can find what they’re looking for. If they have to navigate through several pages to access what they searched for, they’ll most likely leave your page. Keep it simple and straightforward.
Component 3: Building Your Online Presence
After getting users to click on your ads and visit your site, you need to follow through with the ultimate goal of selling your product or service. It doesn’t have to be a physical product; hosting a webinar is a great way to interact with your audience.
You can share your knowledge with them, find out what they need more of, and use that feedback to further build your site.
Investing in the best webinar software, you can host modern webinars, which are much more than a power-point presentation. Webinar software platforms have interactive features to engage your audience. You can automate steps like getting their emails to further grow your mailing list and sales potential as well.
Conclusion: Make the Sale!
Making the most of your sales funnel starts with helping your audience identify the problem and find a solution. Your marketing strategy leads them towards an action.
You can achieve the goal of each phase of your sales funnel through different tools of content marketing. In the end, you will see that more visitors purchased due to this targeted marketing.
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