5 SEO tips that will help you reach your ideal audience: Make sure you rise to the top quickly
If you want to drive more qualified traffic to your site and grow your online sales, then you need to understand how to reach your ideal customer with search engine optimization (SEO). At its core, it involves using a set of strategies that you can use to help search engines understand your content and what you do, so they can rank your website for relevant queries.
This is important because, in general, the higher you rank on the right search engine results pages (SERPs), the more likely it is that your target audience will find your site and make a purchase. So SEO should be a top priority when building your digital marketing strategy to ensure you outrank your competition and drive more qualified traffic to your site.
Let’s take a look at 5 tips you can use to put your website in front of the right people to increase your conversions.
5 SEO tips that will help you reach your ideal audience
1. Use Keyword Research to Guide Your Website’s Copy
The best place to begin your SEO efforts is with your page copy since Google and other search engines use the content on your pages to determine what you provide your audience and how to rank you on the SERPs.
One of the most effective ways you can guarantee your website ranks for relevant search queries is by optimizing your page copy using the most relevant and popular keywords that match the needs of your ideal audience.
To find the most relevant keywords, you’ll need to conduct keyword research with a tool like Moz or Ahrefs. You can use these tools to look for terms that matter to your audience and match your business goals. Once you create a list, you can begin deciding which pages they would be best placed on.
It’s important to remember that not all keywords are created equal, so you should consider a few different factors when picking which phrases to target. These include:
- Relevancy: Be sure to choose keywords that are relevant to the needs of your customers and your business. You should optimize each page and ensure that you don’t cause an overlap by using the same keywords on multiple pages to avoid confusing search engines.
- Search volumes: You’ll want to focus on targeting keywords with high search volumes since these terms are more popular and will give you the opportunity to reach more people.
- Search intent: Think about what your customers need as they use specific keywords. Some terms are more educational in nature, while other keywords indicate people are ready to make a purchase. Make sure you optimize different pages on your site with keywords based on the likely intent of your audience.
- Competitiveness: You also want to find a balance between targeting popular keywords and those with less competition. This will give you the best chance of outranking your competitors so you can reach your ideal audience.
Let’s look at an example of a site that does a great job of using relevant keywords to help its content rank highly in relevant search results. They also focus on targeting keywords that match the needs of their audience.
Semrush, an online marketing tool provider, targets a variety of valuable ranking keywords on both its homepage and service pages. This company is careful to use longer keyword phrases to explain their products and services in order to ensure the site ranks highly for lots of different phrases that their target audience is searching for.
You can use the same approach by choosing the right keywords to help skyrocket your online business’s profitability. This approach will help you rank higher in related search results and ensure you reach the right audience based on your company’s needs.
2. Optimize Your Website’s User Experience
Google and other search engines use human behavior to understand how good a website is, and this information can impact how they rank sites in their search results. Modern SEO must go beyond simply adding keywords to your site, and you need to think about the user experience that your website offers as part of that. This will prevent people from bouncing off your site as soon as they land on it and send a good signal to Google as a result.
Search engines use many ranking factors to determine how good a site is. From designing your website around mobile devices to ensuring your site is easy to use, you need to build your site around the needs of your audience if you want to rank high in the search results. Here are some other factors to consider when building your site to ensure it provides a good user experience:
- Google wants to serve content that is relevant and easy to read to its users, so make sure that your site loads fast to avoid lower rankings.
- Provide all the information your customers need to make a decision on your site to minimize your bounce rate.
- Make sure your site is easy to navigate, so customers stay and move through your content towards a conversion. This will increase how long customers stay on your site, which will also help your online rankings.
Effectively designing your website will have a huge impact on its user experience. Not only will this result in more engagement among your audience, but it will also send signals to search engines that your site is trustworthy and that people enjoy the content you publish. Make sure you design your site with this in mind to improve your online rankings and drive more conversions today!
3. Consistently Publish Content Your Audience Is Looking for
If you want to rank higher on the right search engine results pages, you need to publish content that appeals to your target audience. Search engines and people like content that is relevant and engaging, so you should be regularly publishing quality articles on your company blog.
To identify topics you should cover in your content marketing efforts, you will need to start with the needs of your target audience. You can find some great topics by looking at social media to find common questions, using SEO tools like Ahrefs, or studying what kinds of subjects your competitors have written about. Aim to create educational content that will answer your ideal customers’ questions and pique their interest.
Once you know what kinds of topics will attract your target customers, create different kinds of content, such as:
- Ultimate guides to help educate potential customers about a variety of topics surrounding your products or services.
- How-to guides to help customers understand how to use your products or services.
- Industry news to help establish yourself as an expert in your industry and build a relationship with potential customers.
To optimize your content for the best SEO results, include those relevant keywords you’ve researched by adding them to your headers and body copy to ensure you appear in search results.
Let’s take a look at a company that does a great job of publishing content that their customers are looking for and optimizing that content to get found by search engines.
Adwords Nerds, a real estate marketing agency, does a great job of optimizing its content for SEO success. For instance, as the beginning of their guide to PPC for real estate investors, notice how they include a table of contents using optimized headers to make navigating their content easy.
The ultimate guide offers a vast amount of information on PPC for realtors, making it a highly relevant piece for the types of customers they are trying to attract.
Plus, it’s sprinkled with lots of relevant keywords that their audience is bound to be typing into search engines to get more information, so it’s guaranteed to help the company reach the right people.
Another excellent example comes from Felix Health, an online lifestyle medication provider. Since their target audience is looking for ways to improve their health and wellbeing, this site offers a blog full of insightful and targeted content that will appeal to their visitors.
Notice how the blog is segmented into specific genres, making it easy for users to identify the categories that are going to address their needs best. Their titles are direct and use keywords to support their SEO efforts, too.
You can use the same strategies in your online marketing efforts by publishing content around questions and topics that your ideal audience is searching for. It should be relevant, educational, and exciting to connect your business’s products and services with the needs of your customers.
4. Build Some Quality Links Back to Your Website
Link building is a great SEO strategy to help your website reach your ideal audience. It involves securing relevant links to your site from external sites with high authority. This increases the number of high-quality links to your site, which can then boost your rankings on search engines.
There are lots of different ways you can build links back to your website, such as:
- By guest posting for relevant, authoritative websites to share your knowledge with a wider audience.
- By creating resources, other people will want to link to.
- By providing writers with quotes for their articles to connect with other people in your industry and encourage them to link to your site.
- By doing something newsworthy to inspire people to link back to you when reporting on it.
Before you reach out to a publisher and ask for a backlink, assess the quality of the website to make sure it is relevant to your business. You should also check the design, content, and social proof to ensure it is a site you want to be associated with.
Only reach out to sites that are relevant to your industry, and don’t try to cut corners by turning to services like Fiverr since low-quality links can have a negative impact on your website rankings in the long term.
5. Focus on Reducing Your Website’s Bounce Rate
Search engines use human behavior to determine the quality of your site, and your bounce rate is one metric that shows how much your audience trusts your business and content.
Your bounce rate is the percentage of users who visit your site and leave, or bounce, without taking your desired action. A high bounce rate will have a negative impact on your rankings because it tells Google that your content or products aren’t relevant to searchers.
There are some tactics you can use to reduce your bounce rate — for instance, you could ensure your website has intuitive navigation, you could make it incredibly easy for people to take the next step with you, or you could display eye-catching imagery that really holds people’s attention.
Let’s take a look at a company that optimizes its site to deter people from bouncing back to the search engine results pages.
Instant Checkmate is an online public records search service, and its homepage is designed to grab people’s attention and keep it. They use concise language to communicate their value proposition and include a sophisticated search feature above the fold, meaning customers don’t even have to scroll to convert.
Since the site offers all the information their audience needs straight away, there is less of a chance that people will bounce.
This means the company can maintain a low bounce rate, which will signal to Google that the site is authoritative and trustworthy. The search engine will then feel more comfortable about ranking the business highly.
To minimize your site’s bounce rate, make the entire user experience seamless. Place all the essential information and any calls to action or forms at the top of the page so visitors can quickly see how to move forward with your brand. This will reduce your bounce rate and positively impact your sales numbers.
SEO is an essential component of any successful business plan. The goal is to help your website rank high enough on the SERPs to reach your ideal audience.
So, fill your website with high-quality, relevant content and make it easy for your visitors to take the next steps with your company.
Before long, you’ll see your web traffic increase, and your sales numbers skyrocket as more and more of your target audience finds your company’s website.
Author Bio & Headshot
Aaron Haynes is the CEO of Loganix, an SEO fulfillment partner that supports marketing agencies and professionals. The company specializes in helping businesses to improve their online visibility and ultimately make more sales. The Loganix blog has a lot more information and advice, so make sure you check it out if you found this article helpful.
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