5 Tips To Write A Great Guest Post For Your Ecommerce Site
Writing a guest post is one of the most efficient ways to create backlinks to your eCommerce store. However, even though this is an efficient marketing strategy, many guest posts are unsuccessful at achieving their goals. Here are five tips for writing a great guest post for your eCommerce store in 2022.
1. Choose the Right Blogs to Write For
The first step is determining what level of traffic and authority you want for a given blog. If your goal is to get a specific group of people to see your guest post, you can target small or medium-sized blogs with higher levels of engagement. If you’re trying to get as many people to see it as possible, more prominent blogs will probably be a better fit.
Try not to choose blogs that are too far outside your niche or industry. For example, if you run an eCommerce store that sells board games, it would probably be pointless for you to write a guest post about video game culture on someone else’s blog.
2. Determine What You Want From Your Guest Posts
Once you know what you want from your guest posts, it’s time to start looking for opportunities. Here are some of the best places to find great sites:
- Ahrefs Content Explorer – You can do a quick search in the Ahrefs Content Explorer tool to see where your competitors are guest posting. Look at similar eCommerce brands that have grown successful blogs and see if they accept contributions.
- Blogger Networks – Some blogger networks will help connect bloggers with brands who need content.
- Contact Bloggers Directly – The easiest way to get on a site is to contact the blog directly and ask if they take contributors.
3. Decide How You Want to Reach Your Audience
Once you’ve decided on a topic, you can choose how to reach your audience with your guest post best. Blog posts are great because they get traction from inbound links and search engines. Plus, they are easier to share than videos. For example, if someone wants to use your tip in their content marketing campaign, it’s easy to copy & paste it from a blog post.
Videos are great for branding. You can use this medium to introduce or reintroduce yourself to the audience and build relationships in your niche.
4. Know Your Audience
To understand your target audience, you have to know who will be reading your post and what they want to read. This can help you tailor your message accordingly. The more attention you pay to your target audience, the easier it will be to write great guest posts because they will resonate with them and increase your chances of converting customers.
5. Make Sure to Customize Your Pitch
Make sure to customize your pitch. You can have the most excellent guest post pitch globally, but you’re wasting your time if you’re pitching it to a blog that isn’t a good fit. First and foremost, research the receiving blog’s interests and tone before submitting your post.
Look into its audience demographics, and what types of content perform well for them. Then, customize your pitch, so it speaks to these factors. A generic email blast does not convince an editor that you’ve done any research about their blog or audience—and if you don’t care enough about their site to do this research, why should they care enough about yours to publish a guest post from you?
Customize your response to a pitch letter sent cold-call style. If they’ve asked for examples of previous work published elsewhere, submit exactly what they ask for.
Guest posts are a great way to boost traffic and sales for your eCommerce site. Not only will you reach an audience more significant than your own, but you will also be able to tap into the authority of well-known brands to drive people back to your online store. It’s no secret that Google loves links pointing back toward a site with power; these links make up one of the most important factors Google uses when ranking content in search results. You should try out Vazoola’s guest post service to get more insight!
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