4 Software Solutions to Use in Your Content Marketing Efforts: Make the Right Choices Early and See Massive Growth
There are no right or wrong answers when it comes to choosing the marketing strategies for your business. The ideal strategy will depend on multiple factors, but if you were to choose one type of marketing you can’t go wrong with, it’s content marketing.
As much as 82% of marketers are actively investing in content marketing, and it’s a very lucrative strategy altogether, but only if you know what you’re doing. It takes a lot of skill and practice to create great content, and if you want to create the perfect strategy, you need to use some tools to make the process easier.
The internet is filled with content, and nowadays, people can access a plethora of information with nothing more than a device that has an internet connection. But it’s important to note that not all content is created equal, and not all of it is as good as it should be.
There are a lot of factors that determine the value of content in both the eyes of the reader and Google’s algorithm, and one of the most important ones is authenticity. If you publish content that isn’t authentic, you’re going to be guilty of plagiarism.
You can plagiarize other people’s content on purpose or by accident, but both of those scenarios are equally bad. If you want to avoid that and ensure everything you post is authentic, you can use a plagiarism checker on every piece of content you write.
This tool is incredibly useful for everyone who wants to write original pieces because it takes just a few minutes to scan your copy and compare it with all the pieces of content on the internet. If there are any similarities, the tool will provide the similarity percentages and links of the source text.
A lot of people are familiar with Microsoft Excel, but very few know that it can help with search engine optimization.
SEO is one of the most important parts of content marketing. There are some useful SEO tips that can help you reach your target audience, but your efforts will be more fruitful if you use Excel. It’s a great tool that allows you to categorize and sort your data quickly and with very little effort.
Some of the things you can do with Microsoft Excel include:
- Creating lists. With this tool, you can create and sort lists of data that are essential for your SEO strategies. This can be lists of your keywords, pages by bounce rate, revenue reports, and anything else you can think of that needs sorting, whether alphabetically or numerically.
- Checking lengths of titles and meta descriptions. Excel comes with a plethora of very useful commands, one of which is “LEN”. This command counts the number of characters in a string. You can use this to check lengths and to bring the longest strings to the top.
- Finding keywords on websites. You can use concentration in Excel to put together simple rows of data. But even more useful for content marketing, you can concentrate a list of commands, run it through a crawler, and look for a specific keyword on a website.
Of course, this is just the bare minimum you can do with Microsoft Excel, as it has too many features and commands to count. However, you can check out Excel consulting solutions if you need help with learning the ins and outs of using this “old but gold” tool.
Typos and grammatical mistakes are very easy to make, even when you’re paying attention. But if you want to be taken seriously as a content creator, every piece of writing you create needs to be without any mistakes. And that’s where Grammarly comes in.
This freemium tool scans your writing and points out all of the issues in it. The free version checks your grammar, punctuation, and spelling, and it’s a great option for those who just want to ensure their writing is mistake-free.
If you’re looking for something a little bit more advanced, you can use their premium version that comes with advanced checks, suggestions to improve your vocabulary, and genre-specific checks.
Google Docs is used by content marketing specialists and copywriters all over the world because it’s a great solution for those who need to store their work. In addition, it’s also a good choice for projects where you need to collaborate with other content creators because it allows for simple editing and collaborating.
Google Docs is free to use, but that isn’t the only reason why it’s so popular among content creators. In it, you can draft your articles, share documents with other people and adjust permissions, leave comments and suggestions when editing documents, and more.
This platform has a very pleasant user experience, it can be accessed by as many people as it needs, and it stores everything on the cloud so you can be sure that your work will be safe.
Creating a successful content marketing strategy requires a lot more than just sitting down and writing a few blog posts. It takes a lot of dedication, skill, and making sure the content you post meets the high standards set by today’s consumers.
If you use the solutions you read about here, creating that perfect strategy will be much easier.
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