The 6 Best Practices and Frameworks to Organize Editorial Content: Skyrocket Productivity Effectively
Editorial content can take many shapes and forms, and it is an integral part of a content marketing strategy. Interestingly, good editorial content is designed not to sell but to inform and prove your company’s domain knowledge to the audience.
However, no matter how talented and creative your writers and editors are, planning and organizing your editorial content is an absolute necessity.
It is a way to ensure you efficiently manage your overall content marketing efforts and send a consistent message to your audience, allowing your brand to stand out.
So, to bring your content marketing strategy back under control and better organize your editorial content, follow the best practices and frameworks from this article.
The 6 Best Practices and Frameworks to Organize Editorial Content
Invest in a Comprehensive Editorial Content Management Solution
If you are a business that works with an extensive network of freelancers, the only way to successfully manage your entire content lifecycle is by utilizing a one-stop editorial content management solution.
Having the opportunity to organize your content process as a whole from one central place can enable you to quickly track and assign all of your projects, tasks, and jobs to the correct teams and departments in your organization.
Moreover, you will be able to simplify your invoicing payments and ensure your global team is paid on time. Finally, a comprehensive editorial management solution can help you remain compliant with legal contacts and tax information for your freelance talent without any hassle.
Develop an Editorial Strategy
An editorial strategy summarizes the content formats, channels, and workflows that steer your marketing efforts and enable you to reach your marketing goals. Think of it as a main roadmap that maximizes your team’s efforts, so you can achieve the highest possible ROI and support your overall business goals.
In addition, having this document removes all the guesswork from your content creation. On that point, your editorial strategy should revolve around your target audience at all times. That means that it sets firm standards and expectations of the content you produce based on what your audience wants.
Create an Editorial Content Calendar
Building an editorial calendar can help you organize and optimize your content to best suit your business. Since planning means embracing an extended period, your content will have a new sense of direction and, most importantly, a strategy structure.
Namely, to build an effective content calendar, you must understand the concept of buyers’ journey and plan accordingly. That entails analyzing your ideal customer’s thinking, their queries, and the journey they make before making a purchase.
Leverage Your Content Marketing Strategy
Your content marketing strategy is the driving force behind your content creation. For this reason, when organizing your editorial content and populating your editorial solution, strategy, or calendar, you need to leverage your company’s content marketing strategy. Experts agree that these three types of content are a must-have:
- Creating evergreen content, search-optimized and continually relevant is the core of your content marketing offering that attracts links. That way, it can remain timeless.
- Leverage “just-in-time” content by taking full advantage of trending topics and making them relevant for your business. It is a great way to demonstrate that your company is agile and well-informed.
- Created from materials you have already published in the past, refined and repurposed content that can be suitable for use on new platforms or to meet other marketing goals. Repurposed content is typically moved over to a different content format or revised to meet the needs of a different target audience.
Make Sure Your Team Understands Your Work Process
Whether you organize your work in management software or use a spreadsheet, you need to ensure your content team understands your process. And when we say your content team, we mean your freelancer staff as well.
When everyone understands how things are done, they focus better, ensuring your content is effectively organized, managed, and published on time. In addition, involve your core team in the decision-making process whenever possible.
The quality of the decisions made will improve because you will have the right mix of skills and expertise at the table. Not less important, you will also have the people in place who are prepared and in sync on what to implement.
And if you find yourself having to credit guest freelancers make sure you utilize the best Simple Author Box plugin out there.
Organize Efficient Editorial Meetings
The creation, organization, and distribution of online content begins and ends with the editorial meeting. The purpose of an editorial meeting is to:
- Define and plan topics for future content items;
- Making overview and performance analysis of already published content
- Discussion around the responsible persons, processes, and communication channels.
However, you need to organize an efficient meeting to cover all these aspects. That means rather than having creative freedom in a meeting (which often brings about inefficiency), you need to provide a structure that creates space for free thinking and respects the planned time and task management.
The Bottom Line
Organizing your editorial content requires juggling many aspects and people, which in turn requires a lot of time and energy. So, if you are looking to take your business to the next level, you need to use solutions and tactics that can help you streamline your internal workflow.
The practices described above can help you create a solid foundation and make you more efficient when organizing your company’s editorial content.
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