Instagram expanded its livestream feature from two to four people at onec.
Instagram users will shortly be able to live stream with up to three other people in so-called Live Rooms. According to a company spokeswoman, the latest feature would “open up more creative opportunities, such as starting a talk show or podcast, hosting a jam session or co-creating with other artists, hosting more engaging Q&As…or simply hanging out with more of their friends.” Previously, Instagram’s live stream feature only allowed two users to stream simultaneously.
Although Live Rooms are only restricted to a small number of active users, they are a vital step forward for Instagram. During the covid lockdown, its live stream feature was commonly used—and widely famous. DJ D-Nice, for example, has held parties on it, drawing celebrities such as Drake, Rihanna, Oprah Winfrey, and Michelle Obama. Another example is Justin Dior Combs, the son of rapper Sean Combs, who arranged a highly successful Instagram Live-based strip club, which made enough of an impact on the public that it was listed in Beyoncé and Megan Thy Stallion’s Savage remix.
Going live on Instagram with another person, a feature that was introduced in 2017, has become extremely common since the pandemic. With performers including Jill Scott and Erykah Badu using the “Live with” element, the live music series Verzuz began at the start of the pandemic, filling the vacuum for live music.
The pandemic has also generated a market for interactive hangouts, and Instagram Live has become a valuable medium for celebrity interviews and collaboration between creators. When two people go Live at the same time, all of their followers are alerted, helping them to meet a wider audience.
Another way for developers to meet their fans is to maximize the number of users who can go live together. Instagram also anticipates that Live Rooms will provide them with more ways to make income, as the feature has the ability to expand their followers. During a Live, audiences can purchase badges from streamers to improve their exposure, buy items from them, or donate to their non-profits.
Swiping left and choosing the Live camera alternative allows users to begin broadcasting. They would then press the Rooms icon to add guests — they will then broadcast with people who have asked to go live with them or give invitations to others. Users blocked by any of the broadcasters in a Live will not be allowed to see it, and all features available to Live hosts, such as the option to report and block feedback, will be available to Live Rooms hosts as well.