How to Make Your eCommerce Website a Huge Success: 3 Tips to Level Up Your Website
The eCommerce industry has been steadily increasing over the last decade. However, during the previous two years, with the impacts of COVID-19, eCommerce has seen tremendous growth and accelerated evolution that no one was ready for.
Not only did this take the experts by surprise, but millions of businesses globally also were not prepared for the sheer demand that lockdowns, restrictions, and stay-at-home policies created. Brick-and-mortar businesses had to evolve their strategies rapidly, and those without websites had to catch up quickly.
So, with 2022 upon us and most businesses evolving their strategies to a primarily scaling approach, we thought we would look at how to level up your eCommerce website. If you are looking at a few simple ways of making your website a success, look no further.
The 3 tips to instantly level up your eCommerce website
1. Get the Basics Right From the Start
Many companies make the mistake of simply putting a website together just to get something up and running. The fact is that your website is the face of your brand. It is your online sales rep and your sales tool. So, when you are creating it from scratch, make sure you get it right from the start.
First, look at your hosting company. Not only do you want it to be budget-friendly and have great support offerings, but you will also want it to boost your SEO rankings and have dedicated servers.
Many affordable SEO host services offer streamlined hosting for your site for an improved experience for your visitors. These services will enable you to manage all of your domains on one control panel while leaving no hosting footprint behind.
It will also allow you to effectively use WordPress, which is a great platform whether you are creating a new site for your new business or improving your site for your existing one.
Also, don’t forget the importance of using the right plugins. We’ve tried and tested multiple plugins for WooCommerce and found two that are our favorites and must-have for any eCommerce site. Those are WooCommerce Order Export and WooCommerce Table Rate Shipping.
Because it was designed for WordPress, the WooCommerce Order Export plugin takes advantage of WordPress’ innate fluidity and ease of use. It has been created and built to perform a certain role from its origin. As a result, the primary goal is to arrive as fast and effectively as feasible. WooCommerce makes it simple to export your whole customer database, including orders, in a single click. If you need data samples or other forms of data right now, you’ve come to the perfect place!
The WooCommerce Table Rate Shipping plugin adds flexible new options to your e-commerce platform. One significant feature is the option to arrange customized delivery for registered customers. With this plugin, the distribution procedure is substantially streamlined. Shipping costs can be predicted based on a number of criteria, including the total weight of an order, the number of individual items, and the total price of those things. The best aspect is its ease of use. With the WooCommerce Table Rate Shipping control panel, you can quickly and easily calculate shipping costs based on the factors of your choice.
2. Focus on the Customer Journey
The aim of the customer journey is to surprise and delight your customers at every stage. Every touchpoint of your website must be carefully optimized to ensure that the customer receives brand-centric communication.
As we mentioned, getting that right from the foundation of the website is essential. If you have not gone through a UX design exercise yet, we highly recommend that you ensure your website is CX-optimized.
If you need some guidance and advice with this, look at investing in a reliable CXM tool. These tools allow you to gain valuable insights from your website to action them to streamline the customer journey.
They provide you access to direct and indirect sources of customer feedback so that you can act on it. They also perform automated actions on collected feedback, relieving you of the tedious work. In addition, they enable complete visibility into key customer experience metrics.
With all of this information, you can go back and streamline your site, page layouts, and funnels according to what your customer wants. It will be worthwhile to regularly take the customer journey through your site to see what your customer sees. If they enter your site through Facebook, for example, what is the journey to payment and the cart, and what might be hindering them along the way?
3. Perfect Your Landing Pages
Spend some time going through each landing page. Your home page and product pages need to be optimized for conversions. So, make a list of the following:
- Images need to be high-quality, story-telling, yet web-optimized so they don’t slow your page down;
- Your CTA should never be below the fold. Keep it above the fold to drive conversions;
- Keep branding aligned throughout the website, including your CTAs. You will want them to pop but still have a place on the pages;
- Copy and content should contain the right keywords yet be simple and descriptive enough for your customer to read them effectively. It will also need to inform and educate your customer;
- Pop-ups are vital for your website. Make sure that they can quickly be closed, so they don’t impede too much on the website
Product pages are elements that you will continually need to perfect. They will need to contain high-quality images of the products you are selling and strong, informative descriptions. Reviews are also great for product pages as they help increase conversion rates and heighten SEO.
Lastly, keep the information as open and transparent as you can. Provide shipping policies and fees, admin fees, and payment options from the product page. Don’t wait until your customer hits the checkout pages to spring surprise costs on them. This is where the highest cart abandonment happens, and it can easily be fixed.
The Bottom Line
Your website is an ongoing work of art. Keep an eye on traffic, where it is coming from, how it’s behaving, and where it is falling off. With this data, you will be able to fix any problems that may arise or duplicate highly successful campaigns.
Keep testing different aspects of it, and try out A/B testing principles to see what really works on your site and what doesn’t. With this constant monitoring and data, you will shape a highly successful and brand-centric website.
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